Neta Bresler Mentalist and keynote speaker

A workshop where you learn the art of shaping belief and perception through magic, psychology and cognitive science: a mind-expanding toolkit for leaders, sales teams and innovators. Neta Bresler, a mentalist ranked 7th in the world at the FISM World Championship of Magic (2022, mentalism), demonstrates each mechanism live on the audience, then turns it into a tool.
The workshop covers the four levers of belief: Wonder, Attention, Narrative and Disbelief. Participants learn how attention is directed, how narratives shape meaning, how wonder creates memory and how disbelief is suspended, then practise each lever on their own pitches, products and stories.
Based on magic and mentalism, game theory, cognitive science, neuroscience and behavioral design.