Help & Support / Writing a listing description that gets bookings

Writing a listing description that gets bookings

Your listing description is often the deciding factor for customers choosing between several suppliers. This article covers what to write, what to leave out, and how to use each description field to best effect.

The two main description fields

When you edit your listing from My Account, the About You tab has two description fields:

Short description (up to 80 characters). This appears in search results next to your photo. Think of it as a headline: punchy, specific, and focused on what you offer. Example: Pop-soul trio with a 10-piece horn section for weddings and parties.
Long description (no hard limit). Expands on the short description: your line-up and style, notable past clients or venues, what you bring to an event. This shows on your full listing page.

What to include

Your line-up or setup. A customer needs to picture what they're booking.
Your style and typical repertoire. Genres, eras, key artists you cover.
Who you're suited to. Weddings, corporate, private parties, festivals, whatever fits.
Past experience. Big venues, well-known clients, years performing.
Practical info. How long you play, typical set structure, anything a customer might ask.

What to leave out

A few things are filtered out automatically when you save, or can delay activation:

Phone numbers, email addresses, and website URLs. These are stripped from descriptions automatically. Customers reach you via on-site messaging first, then direct contact details are unlocked once a booking is confirmed.
External platform references. Links to other booking sites, social handles, or off-platform tools aren't allowed in descriptions.
Unsupported HTML. Descriptions support common formatting (headings, bold, italic, lists) but things like iframes, anchor links, and preformatted blocks are removed.

Write in English. Non-English descriptions can delay activation and are unlikely to reach the right customers.

Extra fields worth using

The About You tab also has two optional list fields:

Client list. Notable customers you've performed for. One per line, for example John Lewis or BBC Radio 2.
Venues list. Well-known venues you've played. One per line, for example The Ritz, Park Lane, London.

These show as lists on your listing and help customers recognise you by association.

A few style tips

Lead with the best. Your strongest selling point in the first line.
Be specific. "Experienced" is weaker than "17 years of wedding gigs".
Avoid clichés. Every band claims to get the dancefloor moving. Say why yours does.
Proofread. Typos and grammar errors put customers off.
Update regularly. Mention recent notable gigs or new repertoire.

For the full list of ways to improve your listing, see the Improve & promote your listing page.

Edit your listing

If you have any trouble, please contact us.